Placefirst, the award-winning build-to-rent developer behind the transformation of the Welsh Streets in Toxteth, have reported significant market interest in the next release of homes with over 40% reserved off-plan.

Phase Two, which will deliver 99 family homes including 2, 3, & 4-bedroom houses, is being created through innovative refurbishment of three streets of Victorian terraced housing. Wynnstay Street, Rhiwlas and Powis Street are all part of the refurbishments works currently being undertaken.

The interiors are being completely remodeled to create light filled, energy efficient homes that blend the best of old & new, whilst externally, traditional rear yards and alleys are being replaced by private terraces and landscaped communal gardens.

Phase One was fully let within 24-hours of its market release in August 2017 and the demand for the new homes in phase 2 has been unprecedented as families look to secure their home off-plan ahead of the first release of homes scheduled for May 2018.

Placefirst is a North West developer set up to improve the private renting experience for the growing number of households who now rely on this sector for their housing needs. They design, build, and manage a growing portfolio of homes across the North of England and are set to deliver over 1,000 homes by 2020.

Sarah Hughes, Head of Resident Services at Placefirst, said: “Similar to Phase One, a lot of the applications and reservations we receive are from households either from the local area, or those who moved away and now want to move back. The neighbourhood has so much going for it whether it’s Green Flag parks, the exciting work over in Granby Four Streets, or the close proximity to independent shops and cafes in Lark Lane. But most of all, people seem to be drawn by the design of the new homes and our emphasis on trying to create communities, not soulless housing developments.”

“Families really like our pet policies as they are looking for somewhere they can settle and put down roots and, by reserving off-plan, they are also able to customise their kitchens through a choice of doors, worktops and integrated white goods – all of this is part of our commitment to making a rented house a home.”


Fran and Vikki, one of the first families to move into the refurbished Welsh Streets commented: “From the minute that we came to the Welsh Streets, we knew it was definitely the right place that we wanted to be. We were so taken back by the space, the open plan layouts, they’ve thought of everything, and it has that element of community spirit”.

Colette and Martin, also Phase One residents commented: “We like the idea that people are able to meet each other outside in the communal gardens, and that’s really what sold it for us”.

The £10m Phase 2 development began work on site in November 2017 and Placefirst anticipate full completion of Phase 2 by Q1 of 2019. Works are being delivered by Placefirst Construction and the company reports that over 80% of sub-contractors on site are based in the Liverpool/Merseyside region.

In total Placefirst anticipate delivering around 300 homes at the Welsh Streets over a total of five phases. In addition to the refurbishment and remodeling of existing properties, Placefirst are developing plans for a limited number of new-build homes and the introduction of a new pocket park that will be managed by Placefirst as part of their long-term investment plan.

Anyone interested in renting one of the new homes on offer at the Welsh Streets can register interest by calling Placefirst’s dedicated Resident Services Team on 0300 555 5564, or make an application.


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